{"id":710,"date":"2024-06-19T13:30:16","date_gmt":"2024-06-19T11:30:16","guid":{"rendered":"https:\/\/cs-media.net\/?p=710"},"modified":"2024-06-19T13:30:16","modified_gmt":"2024-06-19T11:30:16","slug":"euro-2024-%f0%9d%90%99%f0%9d%90%a8%f0%9d%90%a8%f0%9d%90%a6-%f0%9d%90%ac%f0%9d%90%ae%f0%9d%90%ab-%f0%9d%90%a5%f0%9d%90%9e%f0%9d%90%ac-%f0%9d%90%ac%f0%9d%90%a9%f0%9d%90%a8%f0%9d%90%a7%f0%9d%90%ac","status":"publish","type":"post","link":"https:\/\/csmedia.bf\/?p=710","title":{"rendered":"Euro 2024 : \ud835\udc19\ud835\udc28\ud835\udc28\ud835\udc26 \ud835\udc2c\ud835\udc2e\ud835\udc2b \ud835\udc25\ud835\udc1e\ud835\udc2c \ud835\udc2c\ud835\udc29\ud835\udc28\ud835\udc27\ud835\udc2c\ud835\udc28\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc2d \ud835\udc25\ud835\udc1e\ud835\udc2e\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc27\ud835\udc23\ud835\udc1e\ud835\udc2e\ud835\udc31 \ud835\udc2c\ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc20\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e\ud835\udc2c"},"content":{"rendered":"<p>Commenc\u00e9 le 14 juin 2024, l&rsquo;Euro de football bat actuellement son plein. Comme tous les grands rassemblements sportifs, les indispensables sponsors sont \u00e9galement pr\u00e9sents dans ce tournoi. On y distingue des traditionnels sponsors et partenaires mais aussi des nouveaux. Nous essayerons \u00e0 travers cet \u00e9crit de vous pr\u00e9senter quelques sponsors avec leurs int\u00e9r\u00eats strat\u00e9giques \u00e0 travers l&rsquo;Euro.<\/p>\n<figure id=\"attachment_711\" aria-describedby=\"caption-attachment-711\" style=\"width: 174px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-711\" src=\"https:\/\/cs-media.net\/wp-content\/uploads\/2024\/06\/Screenshot_20240616_215625_Chrome-174x300.jpg\" alt=\"\" width=\"174\" height=\"300\" \/><figcaption id=\"caption-attachment-711\" class=\"wp-caption-text\">Les sponsors du tournoi<\/figcaption><\/figure>\n<p>\ud835\uddd4\ud835\uddf1\ud835\uddf6\ud835\uddf1\ud835\uddee\ud835\ude00 : c&rsquo;est un ancien partenaire de l&rsquo;Euro. Cet \u00e9quipementier est le fournisseur officiel du ballon de la comp\u00e9tition. Pour cette ann\u00e9e, le ballon est \u00e9quip\u00e9 d&rsquo;un syst\u00e8me \u00e9lectronique qui aide beaucoup les arbitres dans leur d\u00e9cision. Strat\u00e9giquement Adidas veut profiter de l&rsquo;Euro pour confirmer son leadership dans un secteur \u00e0 forte concurrence avec des grands comme PUMA ou Nike.<\/p>\n<p>\ud835\udddb\ud835\uddf6\ud835\ude00\ud835\uddf2\ud835\uddfb\ud835\ude00\ud835\uddf2 : La marque chinoise d&rsquo;appareils \u00e9lectroniques est le fournisseur officiel des \u00e9crans VAR de l&rsquo;Euro 2024. Hisense compte se faire \u00e9galement un nom dans un secteur longtemps domin\u00e9 par des marques comme SAMSUNG ou LG. L&rsquo;Europe est aussi vis\u00e9e dans sa strat\u00e9gie.<\/p>\n<p>\ud835\uddd6\ud835\uddfc\ud835\uddf0\ud835\uddee-\ud835\uddd6\ud835\uddfc\ud835\uddf9\ud835\uddee \ud835\ude07\ud835\uddf2\ud835\uddff\ud835\uddfc : C&rsquo;est devenu une vielle tradition pour cette marque de boisson gazeuse. Coca-Cola est l&rsquo;entreprise qui investisse le plus dans la communication dans le monde. Une bonne partie de son budget de communication rentre dans le sponsoring des \u00e9v\u00e9nements sportifs. Partenaire cl\u00e9 de la FIFA, Coca-Cola ne pouvait pas rater cet Euro.<\/p>\n<p>\ud835\udde9\ud835\uddf6\ud835\ude00\ud835\uddf6\ud835\ude01 \ud835\udde4\ud835\uddee\ud835\ude01\ud835\uddee\ud835\uddff : C&rsquo;est l&rsquo;agence nationale Qatarienne de Tourisme dont la mission est de promouvoir la destination Qatar. Le Qatar ayant d\u00e9cid\u00e9 d&rsquo;investir dans la diplomatie sportive pour changer les st\u00e9r\u00e9otypes qu&rsquo;ont les occidentaux sur lui. Cette strat\u00e9gie de lobbying a commenc\u00e9 depuis pr\u00e8s de 10 ans.<\/p>\n<p>\ud835\uddd4\ud835\uddf9\ud835\uddf6\ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\ude00\ud835\ude00 : Cette entreprise chinoise filiale du Ant Group est le premier partenaire e-commerce de l&rsquo;Euro 2024. Sa prestation lors de cet \u00e9v\u00e8nement sera ponctu\u00e9e par la mise en place de prix r\u00e9duits dans des cat\u00e9gories cl\u00e9s ou encore de l&rsquo;organisation de jeux interactifs donnant la possibilit\u00e9 de remporter des r\u00e9compenses exclusives comme des billets pour les matchs du tournoi. L&rsquo;objectif est de se faire une place en Europe et aussi bousculer des cadors de l&rsquo;e-commerce comme Alibaba.<\/p>\n<p>\ud835\uddd4\ud835\uddf9\ud835\uddf6\ud835\uddfd\ud835\uddee\ud835\ude06+ : \u00c9galement une filiale de Ant Group, Alipay+ est un sponsor officiel de l&rsquo;Euro 2024. L&rsquo;intention avec l&rsquo;Euro est d&rsquo;\u00e9tendre l&rsquo;acceptation des paiements num\u00e9riques transfrontaliers ainsi que de fournir un service de paiement pratique et des avantages sp\u00e9ciaux aux fans de football et aux voyageurs du monde entier par l&rsquo;interm\u00e9diaire de son r\u00e9seau de marchands pendant le tournoi.<\/p>\n<p>\ud835\udde9\ud835\uddf6\ud835\ude03\ud835\uddfc : Marque chinoise de smartphone, Vivo est sponsor officiel de l&rsquo;Euro. Elle equipera le personnel de L&rsquo;UEFA en smartphone pour cette comp\u00e9tition. Vivo s&rsquo;associe \u00e9galement dans la pr\u00e9sentation et le remise du troph\u00e9e \u00ab\u00a0Homme du match\u00a0\u00bb. Comme les autres marques chinoises, Vivo tient \u00e0 conquerir l&rsquo;Europe aussi.<\/p>\n<p>\ud835\uddd5\ud835\uddec\ud835\uddd7 : Entreprise Chinoise de fabrication de v\u00e9hicules \u00e9lectriques. C&rsquo;est la premi\u00e8re fois qu&rsquo;elle est partenaire officiel de l&rsquo;Euro. Elle a fourni une gamme diversifi\u00e9e de v\u00e9hicules \u00e0 \u00e9nergies nouvelles pour faciliter le d\u00e9placement des officiels pendant le tournoi.<\/p>\n<p>Le constat que l&rsquo;on peut faire est que la majorit\u00e9 des sponsors internationaux de l&rsquo;Euro sont des entreprises chinoises. Ceci pourrait se traduire par la volont\u00e9 des chinois de conquerir le monde surtout l&rsquo;Europe.<br \/>\nConscients de la faible visibilit\u00e9 du football chinois et Asiatique, les chinois se voient obliger de se tourner vers le football europ\u00e9en pour vendre leurs marques et produits.<\/p>\n<p>Par Moumouni OUEDRAOGO<br \/>\n\ud835\udc12\ud835\udc29\u00e9\ud835\udc1c\ud835\udc22\ud835\udc1a\ud835\udc25\ud835\udc22\ud835\udc2c\ud835\udc2d\ud835\udc1e \ud835\udc1d\ud835\udc1e \ud835\udc25\ud835\udc1a \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc26\ud835\udc2e\ud835\udc27\ud835\udc22\ud835\udc1c\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 \ud835\udc1e\ud835\udc2d \ud835\udc1d\ud835\udc2e \ud835\udc12\ud835\udc29\ud835\udc28\ud835\udc2b\ud835\udc2d \ud835\udc0c\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc1e\ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc20<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commenc\u00e9 le 14 juin 2024, l&rsquo;Euro de football bat actuellement son plein. Comme tous les grands rassemblements sportifs, les indispensables sponsors sont \u00e9galement pr\u00e9sents dans ce tournoi. On y distingue des traditionnels sponsors et partenaires mais aussi des nouveaux. Nous essayerons \u00e0 travers cet \u00e9crit de vous pr\u00e9senter quelques sponsors avec leurs int\u00e9r\u00eats strat\u00e9giques \u00e0<\/p>\n","protected":false},"author":1,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[92,206,226],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-euro-2024","tag-sponsors-euro-2024","tag-uefa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euro 2024 : \ud835\udc19\ud835\udc28\ud835\udc28\ud835\udc26 \ud835\udc2c\ud835\udc2e\ud835\udc2b \ud835\udc25\ud835\udc1e\ud835\udc2c \ud835\udc2c\ud835\udc29\ud835\udc28\ud835\udc27\ud835\udc2c\ud835\udc28\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc2d \ud835\udc25\ud835\udc1e\ud835\udc2e\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc27\ud835\udc23\ud835\udc1e\ud835\udc2e\ud835\udc31 \ud835\udc2c\ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc20\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e\ud835\udc2c - CS MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csmedia.bf\/?p=710\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euro 2024 : \ud835\udc19\ud835\udc28\ud835\udc28\ud835\udc26 \ud835\udc2c\ud835\udc2e\ud835\udc2b \ud835\udc25\ud835\udc1e\ud835\udc2c \ud835\udc2c\ud835\udc29\ud835\udc28\ud835\udc27\ud835\udc2c\ud835\udc28\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc2d \ud835\udc25\ud835\udc1e\ud835\udc2e\ud835\udc2b\ud835\udc2c \ud835\udc1e\ud835\udc27\ud835\udc23\ud835\udc1e\ud835\udc2e\ud835\udc31 \ud835\udc2c\ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc20\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e\ud835\udc2c - CS MEDIA\" \/>\n<meta property=\"og:description\" content=\"Commenc\u00e9 le 14 juin 2024, l&rsquo;Euro de football bat actuellement son plein. Comme tous les grands rassemblements sportifs, les indispensables sponsors sont \u00e9galement pr\u00e9sents dans ce tournoi. On y distingue des traditionnels sponsors et partenaires mais aussi des nouveaux. 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