{"id":5875,"date":"2026-11-11T19:35:17","date_gmt":"2026-11-11T19:35:17","guid":{"rendered":"https:\/\/csmedia.bf\/?p=5875"},"modified":"2026-11-11T19:35:17","modified_gmt":"2026-11-11T19:35:17","slug":"tour-du-faso-2026-yelen-assurance-au-plus-pres-des-coureurs-et-des-populations","status":"publish","type":"post","link":"https:\/\/csmedia.bf\/?p=5875","title":{"rendered":"Tour du Faso 2026 : Yelen Assurance au plus pr\u00e8s des coureurs et des populations"},"content":{"rendered":"

Partenaire officiel du Tour du Faso pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Yelen Assurance a profit\u00e9 de la 37e \u00e9dition de la comp\u00e9tition pour conjuguer protection des coureurs et sensibilisation des populations \u00e0 l\u2019importance de l\u2019assurance. Pr\u00e9sente sur les dix \u00e9tapes, la compagnie a \u00e9galement mis en avant ses solutions de couverture accessibles, avec la volont\u00e9 de rendre l\u2019assurance plus proche du quotidien des Burkinab\u00e8.<\/p>\n

La 37e \u00e9dition du Tour cycliste international du Faso, achev\u00e9e le 8 novembre 2026 avec le sacre du Burkinab\u00e8 Paul Daumont, a \u00e9galement \u00e9t\u00e9 une occasion pour Yelen Assurance de faire valoir son savoir-faire. Assureur officiel de la comp\u00e9tition pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la compagnie a accompagn\u00e9 les dix \u00e9tapes avec un double objectif : assurer la protection des acteurs de la caravane et rapprocher ses produits des populations. Au terme de cette aventure, ses responsables affichent leur satisfaction.<\/p>\n

Sur le terrain, Yelen Assurance n\u2019a pas voulu jouer le simple r\u00f4le de partenaire visible sur les supports de communication. La compagnie a d\u00e9ploy\u00e9 dix \u00e9quipes pour accompagner les dix \u00e9tapes de la comp\u00e9tition et assur\u00e9 une garantie tout accident aux cyclistes. Un dispositif destin\u00e9 \u00e0 apporter davantage de s\u00e9curit\u00e9 aux coureurs dans une \u00e9preuve o\u00f9 les risques de chute et d\u2019incident sont bien r\u00e9els.<\/p>\n

\"\"
Souleymane Zar\u00e9\/ Dg de YELEN Assurance<\/figcaption><\/figure>\n

Le directeur g\u00e9n\u00e9ral, Souleymane Zar\u00e9, retient notamment la mobilisation de ses \u00e9quipes. \u00ab Nous avons pu mettre 10 \u00e9quipes sur les 10 \u00e9tapes. Nous avons au moins assur\u00e9 une couverture g\u00e9n\u00e9rale de l\u2019ensemble du Tour du Faso pour l\u2019ensemble des cyclistes \u00bb, a-t-il expliqu\u00e9. Il se r\u00e9jouit \u00e9galement de la victoire burkinab\u00e8, qui constitue, selon lui, un motif suppl\u00e9mentaire de fiert\u00e9 pour la compagnie.<\/p>\n

Mais l\u2019engagement de Yelen Assurance ne s\u2019est pas limit\u00e9 \u00e0 la couverture sportive. La caravane a aussi servi de cadre \u00e0 une vaste op\u00e9ration de sensibilisation. \u00c0 travers les localit\u00e9s travers\u00e9es, les \u00e9quipes commerciales ont rencontr\u00e9 commer\u00e7ants, transporteurs, agriculteurs et familles pour pr\u00e9senter les solutions de protection propos\u00e9es par l\u2019entreprise.<\/p>\n

\"\"
ISSOUF OUATTARA\/chef agences Bobo<\/figcaption><\/figure>\n

\u00c0 Bobo-Dioulasso, le chef d\u2019agence, Issouf Ouattara, a particuli\u00e8rement mis en avant cette dimension de proximit\u00e9. \u00ab Pour notre agence, le Tour est une f\u00eate magnifique mais aussi une formidable opportunit\u00e9 commerciale et de sensibilisation \u00bb, a-t-il soulign\u00e9. Il rappelle que la compagnie propose une couverture adapt\u00e9e aux acteurs de la caravane, contre les dommages corporels et mat\u00e9riels.<\/p>\n

L\u2019objectif est aussi de montrer que l\u2019assurance concerne tout le monde, et pas seulement les grandes entreprises ou les personnes disposant de revenus importants.<\/p>\n

 <\/p>\n

C\u2019est justement le message d\u00e9fendu par le directeur commercial, Marc Modr\u00e9. Pour lui, le risque d\u2019accident auquel est expos\u00e9 un cycliste professionnel existe \u00e9galement dans le quotidien des citoyens. \u00ab Le Tour du Faso est notre plus beau canal d\u2019\u00e9ducation financi\u00e8re et assurantielle \u00bb, affirme-t-il.<\/p>\n

\"\"
Marc Modr\u00e9\/ Directeur Commercial<\/figcaption><\/figure>\n

Durant cette \u00e9dition, Yelen a notamment mis en avant ses produits de micro-assurance accessibles aux bourses modestes : l\u2019assurance sant\u00e9, l\u2019assurance individuelle accident \u00ab Doni-Doni \u00bb, l\u2019assurance hospitalisation ainsi que l\u2019assurance agricole \u00e0 base de rendement, d\u00e9velopp\u00e9e avec le Gouvernement pour accompagner les producteurs face aux al\u00e9as climatiques. Des offres propos\u00e9es \u00e0 partir de 1 000 FCFA selon les garanties.<\/p>\n

Marc Modr\u00e9 insiste \u00e9galement sur la rapidit\u00e9 du traitement des sinistres. \u00ab Sur le Tour comme dans nos agences, notre mot d\u2019ordre est la simplicit\u00e9 et la c\u00e9l\u00e9rit\u00e9 \u00bb, assure-t-il, mettant en avant le r\u00e9seau national et la num\u00e9risation des proc\u00e9dures.<\/p>\n

Au-del\u00e0 de l\u2019effervescence de la course et du sacre de Paul Daumont, Yelen Assurance retient surtout les rencontres avec les populations et le travail de sensibilisation men\u00e9 tout au long du parcours. Une mani\u00e8re de rappeler que, si les coureurs ont besoin de protection sur les routes du Tour, chacun, dans ses activit\u00e9s quotidiennes, peut aussi \u00eatre confront\u00e9 aux impr\u00e9vus. Pour la compagnie, le d\u00e9fi est d\u00e9sormais de faire vivre ce message bien apr\u00e8s l\u2019arriv\u00e9e de la caravane.<\/p>\n","protected":false},"excerpt":{"rendered":"

Partenaire officiel du Tour du Faso pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Yelen Assurance a profit\u00e9 de la 37e \u00e9dition de la comp\u00e9tition pour conjuguer protection des coureurs et sensibilisation des populations \u00e0 l\u2019importance de l\u2019assurance. Pr\u00e9sente sur les dix \u00e9tapes, la compagnie a \u00e9galement mis en avant ses solutions de couverture accessibles, avec la volont\u00e9<\/p>\n","protected":false},"author":4,"featured_media":5879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-5875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportages","category-sport"],"yoast_head":"\nTour du Faso 2026 : Yelen Assurance au plus pr\u00e8s des coureurs et des populations - CS MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csmedia.bf\/?p=5875\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tour du Faso 2026 : Yelen Assurance au plus pr\u00e8s des coureurs et des populations - CS MEDIA\" \/>\n<meta property=\"og:description\" content=\"Partenaire officiel du Tour du Faso pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Yelen Assurance a profit\u00e9 de la 37e \u00e9dition de la comp\u00e9tition pour conjuguer protection des coureurs et sensibilisation des populations \u00e0 l\u2019importance de l\u2019assurance. 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