{"id":4429,"date":"2026-03-06T16:39:08","date_gmt":"2026-03-06T16:39:08","guid":{"rendered":"https:\/\/csmedia.bf\/?p=4429"},"modified":"2026-03-06T17:01:44","modified_gmt":"2026-03-06T17:01:44","slug":"lancement-de-suudu-andal-sport-le-marketing-sportif-pour-lancer-une-longue-serie-de-formation","status":"publish","type":"post","link":"https:\/\/csmedia.bf\/?p=4429","title":{"rendered":"Lancement de Suudu Andal Sport : Le marketing sportif pour lancer une longue s\u00e9rie de formation.\u00a0"},"content":{"rendered":"

Ce 6 mars 2026, l\u2019Ambassadeur pour le sport burkinab\u00e8 Charles Kabor\u00e9 a officiellement lanc\u00e9 le programme Suudu Andal Sport, une s\u00e9rie de formations visant \u00e0 renforcer les capacit\u00e9s des acteurs du sport au Burkina Faso. La premi\u00e8re session, d\u00e9di\u00e9e au marketing sportif, se d\u00e9roule actuellement au Stade du 4 Ao\u00fbt, avec pour objectif de r\u00e9pondre aux d\u00e9fis financiers et organisationnels qui freinent l\u2019expansion des structures sportives dans le pays.<\/strong><\/p>\n

Lors de l’ouverture, l’Ambassadeur Charles Kabor\u00e9 a mis en lumi\u00e8re la n\u00e9cessit\u00e9 de cette initiative, soulignant que la formation vise \u00e0 pr\u00e9parer les acteurs du secteur \u00e0 s’adapter aux exigences croissantes du sport moderne. \u00ab Cette session de formation, qui se tient les 6 et 7 mars 2026, s\u2019inscrit dans une dynamique strat\u00e9gique de renforcement des capacit\u00e9s de nos f\u00e9d\u00e9rations sportives nationales. Elle r\u00e9pond \u00e0 un besoin r\u00e9el : celui d\u2019outiller nos acteurs afin qu\u2019ils puissent s\u2019adapter aux exigences croissantes du sport moderne, tant sur les plans organisationnel, \u00e9conomique que communicationnel \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

\"\"
Charles Kabor\u00e9 Ambassadeur pour le sport burkinab\u00e8<\/figcaption><\/figure>\n

Madame la ministre des Sports, de la Jeunesse et de l\u2019Emploi, Annick Pikbougoum, \u00e9tait pr\u00e9sente \u00e0 cette c\u00e9r\u00e9monie et a pr\u00e9sid\u00e9 l\u2019ouverture de cette session. Elle a salu\u00e9 l\u2019importance de cette formation, qui, selon elle, est cruciale pour l\u2019avenir du sport burkinab\u00e8. \u00ab je suis tr\u00e8s heureux de pr\u00e9sider cette c\u00e9r\u00e9monie ce matin. Cette initiative est \u00e0 la fois pertinente et strat\u00e9gique.<\/p>\n

\"\"
Annick Pikbougoum\/Ministre des Sports, de la Jeunesse et de l\u2019Emploi<\/figcaption><\/figure>\n

Elle r\u00e9pond \u00e0 une n\u00e9cessit\u00e9 r\u00e9elle ; celle de doter nos f\u00e9d\u00e9rations sportives et les acteurs du secteur d\u2019outils modernes capables de renforcer leur autonomie, d\u2019am\u00e9liorer leur gouvernance et d\u2019accro\u00eetre leur attractivit\u00e9 aupr\u00e8s des partenaires \u00bb, a-t-elle indiqu\u00e9. La c\u00e9r\u00e9monie a \u00e9galement vu la participation d’autres structures sportives importantes, qui ont ajout\u00e9 leur soutien \u00e0 cette d\u00e9marche.<\/p>\n

En r\u00e9unissant 60 participants issus des f\u00e9d\u00e9rations sportives, d’anciens sportifs et d’autres acteurs du mouvement sportif national, cette formation se positionne comme un espace de dialogue et d\u2019apprentissage crucial. Les d\u00e9fis financiers, notamment le manque de sponsors et d’autonomie financi\u00e8re, sont au c\u0153ur des pr\u00e9occupations du sport burkinab\u00e8. Cette formation vient donc r\u00e9pondre directement \u00e0 cette probl\u00e9matique en proposant des outils concrets pour attirer des partenaires et am\u00e9liorer la gestion des ressources.\"\"<\/p>\n

Ce qui rend cette session encore plus pertinente, c\u2019est la participation active d\u2019entreprises locales, pr\u00eates \u00e0 accompagner cette dynamique. Cette rencontre entre sportifs et entrepreneurs repr\u00e9sente un v\u00e9ritable catalyseur pour l’avenir du sport au Burkina Faso, avec des perspectives de collaboration renforc\u00e9e \u00e0 la cl\u00e9. La formation, qui se d\u00e9roule sur deux jours, se poursuivra jusqu\u2019au 7 mars, marquant ainsi le top d\u00e9part de plusieurs s\u00e9rie de formation inscrites par SUUDU ANDAL SPORT.<\/p>\n

Moussa Ramd\u00e9\/CS M\u00e9dias<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ce 6 mars 2026, l\u2019Ambassadeur pour le sport burkinab\u00e8 Charles Kabor\u00e9 a officiellement lanc\u00e9 le programme Suudu Andal Sport, une s\u00e9rie de formations visant \u00e0 renforcer les capacit\u00e9s des acteurs du sport au Burkina Faso. La premi\u00e8re session, d\u00e9di\u00e9e au marketing sportif, se d\u00e9roule actuellement au Stade du 4 Ao\u00fbt, avec pour objectif de r\u00e9pondre<\/p>\n","protected":false},"author":3,"featured_media":4432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,12,7],"tags":[],"class_list":["post-4429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","category-reportages","category-sport"],"yoast_head":"\nLancement de Suudu Andal Sport : Le marketing sportif pour lancer une longue s\u00e9rie de formation.\u00a0 - CS MEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csmedia.bf\/?p=4429\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de Suudu Andal Sport : Le marketing sportif pour lancer une longue s\u00e9rie de formation.\u00a0 - CS MEDIA\" \/>\n<meta property=\"og:description\" content=\"Ce 6 mars 2026, l\u2019Ambassadeur pour le sport burkinab\u00e8 Charles Kabor\u00e9 a officiellement lanc\u00e9 le programme Suudu Andal Sport, une s\u00e9rie de formations visant \u00e0 renforcer les capacit\u00e9s des acteurs du sport au Burkina Faso. 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